On the afternoon of October 26th, in the second conference room of the Business School, the Department of Industrial Engineering invited Liu Ning, the director of the Shanghai Management Committee of the China Planning Association and the general manager of Shanghai Rhythm Enterprise Management Consulting Co., Ltd., to make a speech entitled Project Implementation Thinking Lecture. The lecture was hosted by Professor Li Junxiang.
Manager Liu Ning first explained the sales of the six elements people, finances, goods, production, supply, and sales necessary for business operations, using the current internationally renowned brand Apple mobile phones and Nike sports shoes innovative marketing The strategy is a case analysis, focusing on the company's profitability skills, telling the entry point of profitability, how to be invincible in the fierce competition, how to expand the company's living space and extend the life of the company. The purpose of the project's landing thinking is people-oriented, starting from people, considering the actual needs of customers and combining the advantages of the company's products, so that the company's image can be deeply rooted in the hearts of the people, and the company's products can care for the public. The most important consideration for a company is sales. Therefore, choosing the right buyer is also an important focus of the company. The speaker will classify different buyer categories for us so that everyone can clearly understand what is the right customer group. It was told that the project implementation should consider innovation and whether it can be implemented. The speaker personified the company as twelve images, Nike is the image of a hero, and Apple is the image of the creator and disruptor, allowing us to more intuitively understand how the company is. Create the image of their own products. In the end, Manager Liu emphasized: The implementation of the project must ultimately fall on people and meet their needs so that the project can be better implemented.
This lecture is lively and interesting. Through watching short films and observing pictures, we can analyze and understand what the project's thinking is. During the event, Manager Liu interacted with the teachers and students on site, which fully mobilized the atmosphere of the site and deepened the understanding of this theme. The students also learned a lot. During the period, experts raised questions from time to time for everyone to think and discuss, and finally the experts hit the key points and left a deep impression on people.
Through this lecture, the students not only clarified the differences and similarities between doing knowledge and running a business, but also implied that the focus of all our activities should be from the masses to the masses, according to the needs of people, Break through the inherent inertial thinking and find the key points to achieve something. At the same time, this lecture not only created a strong academic atmosphere, but also inspired the enthusiasm of the students for academic research. In easy-to-understand language, Director Liu told us vividly how to put his papers or projects into practice, and obtain extraordinary results, which benefited the students a lot. The students had a deeper understanding of the project implementation and at the same time felt the demeanor of a famous teacher.
