Recently, the 2023 National University Business Elite Challenge International Trade Competition(ITC) of University of Shanghai for Science and Technology was successfully held, which was hosted by the Academic Affairs Office of the university and organized by the Department of International Trade of the Business School. This year, there were 10 teams from the Business School, the School of Foreign Languages and the School of Publishing and Printing, with a total of 79 students participating in the competition. Luo Fang, the director of International Trade Department of Business School, Qin Bingtao, the deputy director of the department, He Wen, the secretary of the party branch of the department, Tang Qiao, the main person in charge of the ITC competition, Han Bing and Yang Le, the teachers of International Trade Department of Business School, participated in the competition and served as judges. The competition was hosted by Zuo Jiachen from ITC International Trade Competition Club of Business School.
On April 1, the business plan presentation and defense were held according to the competition schedule. In the presentation session, the team members introduced their main product, target market, competitors, etc. In the defense session, while answering the judges' questions, the team members elaborated on the product positioning, performance, etc. The teams also found some problems during the Q&A with the judges and said they would continue to improve their business plans and prepare for the launch session.
Judges and hostess
Business plan presentation and defense of the participating teams
On April 8, the product presentation was held according to the competition schedule, with an 8-minute presentation time. Each team introduces the product features and benefits through a presentation. At the same time, the presentation was accompanied by the use of slides, videos or sitcom performances in order to enable the audience to better understand the features and uses of the products. The students' fluent spoken English, unique and exquisite videos, passionate hosting and interesting stage design showed their great enthusiasm and attention to the competition, which impressed the judges and teachers.
Product launch performance by participating teams
After the competition, the judges commented on the performance of the contestants in the product launch session. Tang Qiao pointed out that with the advent of the era of artificial intelligence, electronic products have become the main trend of product selection for the teams in the ITC competition, and these products are more competitive in the international trade market. In addition, it is important to pay more attention to the product performance in the launch, to show the product features with innovative thinking and rigorous logic, and then guide the judges and consumers to focus on the unique value of the product itself.
Judges' comments
Afterwards, He Wen and Han Bing gave targeted guidance and comments to some of the teams, and made suggestions on the detailed performance of the teams. They said that each team should understand more about the purpose of the launch, pay attention to the characteristics of the product itself and choose the presentation method suitable for this product.
Finally, Luo Fang summarized the event. She pointed out that the product launch has an important position in the exhibition competition. While affirming the positive attitude of students in preparing for the competition, she encouraged them to be active and innovative in the competition and hoped that the selected teams could achieve better results in the subsequent city and national competitions.
The National Collegiate Business Elite Challenge International Trade Competition is co-sponsored by China Council for the Promotion of International Trade (CCPIT) Business Industry Sub-Council, China Chamber of International Commerce Business Industry Chamber of Commerce and China Exhibition Economy Research Association, and is a platform for comprehensive inter-disciplinary practical training and innovative practice in the field of higher business education in China, and is the largest and highest-level on-site event activity for international trade majors. Since 2021, the event is included for the first time in the List of discipline competitions issued by China Higher Education Society (event number 46).
Group photo of the whole team
