As one of the important sources of cross-border e-commerce in Guangdong Province and even the whole country, Dongguan's cross-border e-commerce has developed rapidly, and more and more market entities are selling Dongguan goods to the world. On June 28, the 2023 Dongguan Cross-border E-commerce Procurement Summit(CEPS) opened at the Dongguan Humen Convention and Exhibition Center.
With the theme of “Bay Area Manufacturing Data communication throughout the world”, this summit is committed to creating an industry platform for Dongguan manufacturing enterprises, traditional foreign trade, cross-border e-commerce platforms, service ecology, and sellers with a global vision of cooperation, exchange and learning, and helping Dongguan manufacturing enterprises to expand foreign trade channels.
Professor Yang Jianzheng, former dean of E-commerce Development Research Institute of our University and member of the E-commerce Expert Advisory Committee of the Ministry of Commerce, delivered a keynote speech at the opening ceremony on New Models of Cross border E-commerce in the Digital Economy Era.
Professor Yang introduced that the current digital economy is becoming a key force in restructuring global factor resources, reshaping the global economic structure, and changing the global competitive landscape. The live streaming+cross-border e-commerce model better meets the needs of overseas consumers through precision marketing, and has thus given rise to new hotspots in cross-border consumption. In Yang's view, there are still many problems in the current development of cross-border e-commerce, such as increased operational risks due to changes in the rules of mainstream cross-border e-commerce platforms, weak driving force for model innovation, poor replicability, slow promotion speed of the latest achievements of digital technology, and the aggregation role of cross-border e-commerce comprehensive pilot zones that need to be further improved. Professor Yang suggested that we should use the cross-border e-commerce comprehensive pilot zone to help manufacturing enterprises settle down in the online market, and organize efforts to build Humen's own online brand. Dongguan should fully leverage the aggregation role of the cross-border e-commerce comprehensive pilot zone, strengthen the system construction, platform construction, and characteristic construction of the pilot zone, support enterprises in the cross-border e-commerce comprehensive pilot zone to gather domestic and foreign circulation elements, guide enterprises to reconfigure and integrate channel resources, build a cross-border e-commerce comprehensive service system, and form a new situation of standardized and innovative development.
