On November 11, the 2025 China-SCO Youth Innovation and Entrepreneurship Forum under the theme Cross-Border Digital Trade Economy: Empowering E-commerce to Set Sail was successfully held at the Gubei Campus of Shanghai University of International Business and Economics (SUIBE). Professor Ge Yuhui, Director of the Department of Business Administration at the Business School and doctoral supervisor, was invited to attend the forum. During the Expert Reports session, he delivered a keynote speech titled Digital-Intelligence Era: Rethinking Management Evolution and Work Restructuring, which received high acclaim from attendees.
In his speech, Professor Ge Yuhui analyzed the transformative impacts of the digital-intelligence era on organizational management through case studies. He highlighted a dual trend of technology-driven innovation and human-centric integration in management practices, emphasizing that this era represents not only a technological revolution but also a revolution in cognition, values, strategy, and leadership. Addressing the VUCA (volatility, uncertainty, complexity, ambiguity) characteristics of modern business environments, he outlined five evolutionary shifts in management models: from static planning to dynamic tracking; from hierarchical control to decentralization; enhanced focus on human-machine collaboration and agile team-building; emphasis on internal empowerment and open communication; continuous iteration and innovation to adapt to market changes.
At the subsequent roundtable discussion, Professor Ge exchanged ideas with experts from Sichuan University, Shanghai University, and industry leaders. Addressing challenges in cross-border trade, he emphasized that big data and AI are critical tools for resolving logistics, language barriers, and compliance risks. He outlined four essential mindsets for young entrepreneurs in cross-border e-commerce: value-oriented thinking; technology-empowered innovation; global vision; private domain traffic operations. He particularly urged entrepreneurs to shift from price competition to value creation and explore emerging markets by understanding cultural, policy, and consumer nuances.
Professor Ge's insights provided actionable frameworks for attendees while elevating the Business School's academic influence in cross-border digital trade and youth innovation.
Translated by Wei Xin
Reviewed by Liu Weiwei
